Walk into any restaurant, hotel, retail store, movie theatre, health club or any such organization and it is highly likely that you will be greeted with an electronic sign that is either promoting the brand, advertising products, inviting you to interact with the display or providing you with directions inside the organization.
This is the world of digital signage – A new and powerful medium of communication that reaches out to people whether they are traveling, waiting, shopping, going to school, and more.
Retailers have successfully used LED displays by placing them at the right locations and displaying the right content. By doing so, retailers are enhancing the customer shopping experience – showcasing new inventory, informing about promotions and giving customers new ideas that drive sales.